Press releases can offer a great burst of traffic and attention to your company and website. Sending out press releases is not like it used to be, but if done correctly, it can add a lot of value to your business. As obvious as it sounds, having a news worthy event is the most important aspect of the release. The compelling the news story the more likely that it will be picked up by other publications. Once it is published by other publications their readers and audience are instantly learning about your business and brand. It is a great way to get in front of new customers.
When a press release is picked up by other media outlets they provide backlinks to your site and relevant pages. This can help dramatically increase your SEO. Depending on the publication, these links may stay live anywhere from a few month or even a few years in some cases.
Submitting press releases on a consistent basis should certainly be part of your marketing strategy. If your business is growing and evolving then you have news worthy content that your current base of customer would like to know about as well as new potential customers.
Nearly every industry and community has publications and blog writers that are in need of good content and stories for their audiences. You can be a good source for them. Whether you are launching a new product, developing a new partnership or celebrating an anniversary these are all great topics that can get the attention of publishers and get your company the burst of traffic you’re looking for.
Working with a professional marketing firm can help you gain the most exposure through submitting press releases. You want to provide as much information, images and facts possible. This will allow the journalists the easiest way to reproduce your content in their own words and across all of their different platforms.
Are you looking to create a buzz around your brand or products? Wondering how your competition seems to always be in the news? Let our team of skilled marketers help you incorporate press releases into your marketing strategy and get people talking about your brand.