Email marketing is one of the best ways to stay in touch with your customers and clients. With all of mediums out there, mail marketing continues to be one of the best return on investments you can do for your business. We’ve all experienced annoying spam emails and that is not what we mean by email marketing.
Email marketing is about understanding your clients and providing them a clear and direct message at the appropriate time. We all have a favorite brand, product or restaurant that will send a personalized email that we take the time to read, and some even that we look forward to getting. If the brand is engaging, the offer is compelling and relatable there is a greater chance for conversions through your email efforts as well as building brand loyalty.
Ideally you want to be writing emails that have people interested, excited to open them and compelled to share them with their friends and colleagues. Everyone is always managing their email inbox so it is important to be considerate of their time and band width and provide them with something worthwhile. This will help build your brand and report with your customers. They will begin to trust you even more when you deliver consistent and worthwhile information to them.
Email marketing has been made easier than ever with services like Constant Contact and Mail Chimp. You can track results, manage campaigns and lists and easily make necessary adjustments along the way. These and other platforms offer responsive and interactive emails on all devices as well as best practices for people to subscribe and unsubscribe from your list making it a win for everyone.
With the ease of email marketing, if you’re not sending emails on a regular basis to keep your customers informed of what you are doing and what you have to offer you can bet that your competition is. Hiring a professional marketing firm to manage and write your email campaigns can be one of the best decisions you make in your marketing efforts.
Do you want to retain your trusted customers? Are you looking to keep you customers engaged and well informed of what you’re doing? A professional marketing firm might be a great fit for you!