Marketing

Email marketing is one of the best ways to stay in touch with your customers and clients. With all of mediums out there, mail marketing continues to be one of the best return on investments you can do for your business. We’ve all experienced annoying spam emails and that is not what we mean by email marketing. Email marketing is about understanding your clients and providing them a clear and direct message at the appropriate time. We all have a favorite brand, product or restaurant that will send a personalized email that we take the time to read, and some even that we look forward to getting. If the brand is engaging, the offer is compelling and relatable there is a high chance for conversions through your email efforts.

Content marketing is a specific and detailed marketing strategy designed to inform and engage existing customers and organically attract new ones. As an expert in your field you know more than most people about your topic and probably more than the people looking for your services – that’s why they are looking for you! Content marketing allows you to create and distribute valuable material to your customers and prospects on a consistent basis. Giving away free content that is helpful and adds value to your customers will help them make a more informed decision in their buying process. People are more and more likely to research several different places before they make a decision. If you’re the expert on the subject, it gives them the opportunity to learn more about your business and helps develop brand loyalty and trust in a very approachable way.

Social media marketing offers many unique ways to reach to your audience. The use of social media by businesses and individuals continues to grow year after year. Having a robust and engaging social media presence should be an essential aspect to your marketing plan. As social media continues to become more popular, companies like Facebook and Twitter, continue to refine and change their platforms. This is both good and bad for businesses. It is good because in general there is a lot more specific information out there so you can do more targeted marketing that is efficient and cost effective. On the other hand, their regulations keep changing and as a business owner it can be difficult to keep up with all of the changes. Services that were once free now come with a price and there are new features added all of the time. For many businesses it is best to consult or hire a marketing professional to keep up with all of the latest trends in social media marketing.

Press releases can offer a great burst of traffic and attention to your company and website. Sending out press releases is not like it used to be, but if done correctly, it can add a lot of value to your business. As obvious as it sounds, having a news worthy event is the most important aspect of the release. The compelling the news story the more likely that it will be picked up by other publications. Once it is published by other publications their readers and audience are instantly learning about your business and brand. It is a great way to get in front of new customers. When a press release is picked up by other media outlets they provide backlinks to your site and relevant pages. This can help dramatically increase your SEO. Depending on the publication, these links may stay live anywhere from a few month or even a few years in some cases.