About Us
Our Mission
Argentavis is a full service marketing and advertising firm. We are a team of entrepreneurs and business owners who know what it’s like to start brands, create a company and launch a new product line. We know the importance of getting the right message out to the right people at the right time. There is no such thing as a packaged deal when it comes to marketing. And that is why we will spend the time to get to know you, your brand, and your mission. We are passionate about what we do and only take on clients whose mission and integrity are in line with ours – we treat your brand as if it’s our own.
Our Process for Marketing and Adverting
Vision
We will do the competitive research and look at the big picture of where you’ve been, where you are and where you are going to see how we can best help you. From there we will strategize the most efficient and economical plan that aligns with your goals. We will work closely with you to find a budget that make sense for you and something that will get you to where you want to be.
Development
We take all of our research and your goals and develop your message and marketing plans. We bring all of our skills and experiences to the table and put them to work for you. Once the campaign is created we will establish short term and long term goals to be evaluated at each stage. You can rest assured that we will maximize our time spent on the project so you can maximize your results.
Support
We are an extension of your company and have a vested interest in your success. We are not looking for a quick buck and move on to the next project. We will provide you with regular detailed tracking and reporting so we can make informed decisions together to analyze all of your initiatives and ROI stay on track to your goals.
…I climbed a thermal in a glider at the same time as an eagle. I witnessed, close up, effortlessness and lightness combined with strength, precision and determination.
~ Norman Foster
Whats Behind our name?
I cook on well-seasoned cast iron. I don’t use a timer or measuring spoons. A pinch of this, a dash of that and ‘yeah that smells about right’ work for me. Recipes are great suggestions and often work best when combining two or three. I’ve taken classes at the Culinary Institute in New York, a cooking class in Thailand and I will never leave a bar without asking the bartender how they made their fabulous cocktail, but nothing beats the experience of trial and error for me. Copying a recipe or relying on someone else’s versions never leads to something unique or interesting and you can taste the difference.
I’ve launched my own products, started a business and introduced a half of dozen product lines to the US market. Some are still going strong and others have found their way off the menu. As with kitchen artistry, vision, perseverance and patience are the key ingredients to starting anything new. They are the necessary foundation, which if prepared correctly, can take you anywhere. Sautéing garlic with onions and the right seasonings to achieve the right caramelization forms the backbone of dish – whether it is lasagna, an Asian soup, a chutney sauce or, dare I say – a new brand.
Another fact about me: I have a fascination with flight in general and find large birds like eagles and condors mesmerizing. Years ago during a research project of creating a new name for a brand, I came across a bird called Argentavis Magnificens, meaning magnificent silver bird. It was the largest dinosaur bird ever to be found, with a wing span of nearly twenty feet – the size of a small plane. That name didn’t work for that project, but it was always there, in the back of my mind.
In 2015, I started a consulting businesses helping other startups and brand owners find the right caramelization for their projects and helping them line up the necessary ingredients for their visions. While imagining the awe and humility inspired by a twenty-foot bird soaring across the sky, I decided finally to use the name and called my new company Argentavis. Yes – a name people cannot pronounce, have never heard of, and has very little in common with my business. But marketing and advertising are foremost about vision – both creating a vision for the target audience and envisioning the path you’re about to forge. Starting something new can seem large and daunting. I like to imagine that through the eyes of a twenty-foot bird, there is a certain ease and self-assurance looking out across the world, deciding where to go and how to get there. It’s an inspirational mental picture as we plow through life experimenting with the trial and error of finding the right caramelization and seasonings for the projects we conceive and pursue.
Over the years I’ve made a number of industry contacts and I’m not shy about using their expertise to obtain the necessary goals. I’ve put together a solid team of professionals and I look forward to working with you on your project and growing your brand.
Chris Wilson