Content Marketing
Content marketing is a specific and detailed marketing strategy designed to inform and engage existing customers and organically attract new ones. As an expert in your field you know more than most people about your topic and probably more than the people looking for your services – that’s why they are looking for you!
Content marketing allows you to create and distribute valuable material to your customers and prospects on a consistent basis. Giving away free content that is helpful and adds value to your customers will help them make a more informed decision in their buying process. People are more and more likely to research several different places before they make a decision. If you’re the expert on the subject, it gives them the opportunity to learn more about your business and helps develop brand loyalty and trust in a very approachable way.
It is important for you to know your content, and it is also important for you to know what your customer is looking for. You can use that knowledge to proactively answer their questions and provide them the expertise they are looking for. Content marketing can be and should be done all different platforms. Some subjects can be easily distributed through a tweet others need a more detailed and informative blog post. Others might be best served in an eBook, podcast or webinar. Everyone has their preferred methods of learning and receiving information. Your content marketing plan should take all of these mediums into consideration and be incorporated into your plan as appropriate.
Working with a professional marketing firm to design and execute a detailed content marketing plan can be a great asset to your business. Just as you are an expert in your specific field a marketing firm is an expert in content marketing. Working with them to establish the proper key words and most effective and efficient distribution methods can help take your business to the next level.
Are you looking for more qualified leads? Heard of content marketing, but don’t know where to start or don’t have the extra time? We can help!
Tip
Collaborate with your sales team and find out what their prospects are looking for. Talk directly to your existing customers about what they would like to know from you.